New permits. New jobs.
Know which Toronto homes just pulled a permit, every Tuesday.
A weekly brief of new City permits for your trade, ranked by value, with optional postcards to those homes. Small group, by invitation.
Now inviting our Founding 10. The first 10 members keep founding pricing for as long as they stay.
Questions first? Email me directly at paul@pernova.ca. I read every message.
City of Toronto permits issued November 2 to 6, 2026, not counting revisions to earlier permits.
How it works
Tell us your trade and where you work
Basement finishing, windows and doors, kitchens and baths. Choose all of Toronto, or just the parts you serve.
We sort every permit
Each week Pernova sorts the City's full permit list and keeps only the jobs your trade can win, ranked by value.
Tuesday at noon, you act
A short brief, a spreadsheet of every match and, if you want, your postcard printed and mailed to those homes by Thursday.
This is what lands in your inbox
A real sample for basement finishing trades, built from permits the City issued November 2 to 6, 2026. Members get one like it every Tuesday at noon, filtered to their trade and the parts of Toronto they serve.
All 34 permits, with permit numbers and full descriptions. Opens in Excel, Numbers or Google Sheets.
Built for the trades that come next
When a permit is issued, the main contractor is usually already hired. The finishing work is still up for grabs. That's where you come in.
Basement finishing
Underpinning, secondary suites and walkouts that need flooring, drywall and millwork.
Windows and doors
New houses, additions and multiplex conversions, where windows are often chosen after the permit.
Kitchens and baths
Additions and interior alterations heading into the finishing stage.
Landscaping and fencing
New houses, decks, porches and garden suites. Book your spring before the rush.
Simple pricing. Cancel any time.
Invited members try two real briefs free before paying anything. One new job can pay for a full year of Pernova.
Standard
- One trade
- All of Toronto, or just the parts you serve
- Tuesday brief and full spreadsheet
- Postcards available, priced per card
Pro
For growing crews- Up to three trades, all of Toronto
- Tuesday brief and full spreadsheet
- 25 free postcards every month
- Monthly trend note: where work is growing
Small on purpose: no more than 4 members per trade across Toronto, so homeowners don't get the same offer from five contractors. Founding 10 members keep these prices for as long as they stay.
Postcards, printed and mailed for you
Optional, any week you choose. We design a 6x9 postcard with your logo and offer, print it, and mail it to that week's matching homes, so you reach them while they're still planning the work.
- Design included, priced per card, from 25 cards a week
- Set a weekly cap, and remove any address before Wednesday noon
- Cards drop in the mail every Thursday
- Each mailing has its own QR code, so you see how many homeowners responded
Request an invitation
We keep Pernova small so we can give every member's brief real attention. If your trade has room, you'll hear from us within two business days. If not, we'll add you to the waitlist.
Your first two briefs are free, with no credit card needed.
Hi, I'm Paul Laffin.
I'm a Toronto homeowner, and I spent 10 years at Statistics Canada, most recently as a Data Ambassador, helping people make sense of numbers. I built Pernova to sort through the hundreds of building permits Toronto issues every week, so you get the ones that matter to your trade every Tuesday. And if you want, we'll print and mail a postcard from you to those homes, so you reach them while they're still planning the work.
Want to talk first? Write to me at paul@pernova.ca. Questions, ideas, or just curious, you are always welcome to reach out.
Questions
Doesn't the contractor already have the job?
Usually the main contractor does. The finishing trades usually aren't picked yet, so we only send each trade the permits where its work comes next.
Isn't permit data public?
Yes, and we're proud of that. The City of Toronto publishes it every day. But the raw file has over 700 permits a week across 31 columns, and most won't fit your trade. We do the reading, filtering and ranking, and we can print and mail your postcards to the right homes the same week. You're paying for the time saved and the follow-through, not secret data.
Do you include homeowner names or phone numbers?
No. You get the address, the type of work and the declared value. That's exactly what you need to send a postcard or door hanger to the right street.
Do you cover Vaughan, Mississauga or Markham?
Toronto only for now. Tell us where you work and we'll let you know when your area is added.
Why invitation only?
Because every brief is checked by a person, and that only works with a small group. We also cap each trade at four members across Toronto, so homeowners don't get the same offer from five contractors at once.
Can I cancel?
Any time, with one email. No contracts.